EMANUELA PRANDELLI
Independent Director
Born in Lecco on 17 July 1970. Graduated with honors in business economics at the Università Commerciale L. Bocconi di Milano in 1993.
She obtained a Ph.D in business economics and management at the Università Bocconi in 2001.
She is currently an Associate Professor at the Department of Management and Technology at the Università Bocconi.
She is also Senior Professor, Marketing Area, of the SDA Bocconi School of Management, where she is Director of the Master in Fashion, Experience & Design Management (MAFED) and teaches Innovation Management, Digital Strategy and Technology Marketing.
She has directly implemented and coordinated numerous programmes to order related to subjects such as eBusiness and digital marketing, innovation and marketing management, for many industrial and services companies including IBM, Philips, Tim and Vodafone.
She was a Research Assistant at the Kellogg School of Management at Northwestern University, where she returned as a Visiting Professor, Research Fellow at the Management Department of St. Gallen University, and Visiting Professor at WU, Wirtschaftsuniversität Wien (Vienna University of Economics and Business).
She stood out for numerous academic prizes, including the Prize for Research Excellence awarded by the Università Bocconi (2020, 2014, 2005-2007, 2001-2003) and the award "Innovation Excellence " - Bespoke Management Training for Companies Division (2012).
The areas of scientific and research interest focus on issues related to strategic management, the digital strategy, the impact of digital technologies on innovation processes and marketing. She has published numerous books and articles in Italy and abroad in journals such as MIT Sloan Management Review, Journal of Marketing Research, California Management Review, Journal of Marketing, Journal of Interactive Marketing, Strategic Organization, Journal of Business Venturing.
She is currently an Independent Director of Valentino S.p.A..