EMANUELA PRANDELLI
Independent Director
Born in Lecco on 17 July 1970. Graduated with distinction in business economics from the Università Commerciale L. Bocconi di Milano in 1993.
She obtained a Ph.D in business economics and management from the Università Bocconi in 2001.
She is currently an Associate Professor at the Department of Management and Technology at the Università Bocconi, Academic Director of the CEMS-MIM Master’s programme in International Management and representative of the affiliates of CRIOS (Center for Research on Innovation, Organization and Strategy).
She is also Senior Professor, Marketing Area, of the SDA Bocconi School of Management, where she is Director of the Master in Fashion, Experience & Design Management (MAFED) and teaches Innovation Management, Digital Strategy and Technology Marketing.
She has directly implemented and coordinated numerous programmes to order related to subjects such as eBusiness and digital marketing, innovation and marketing management, for many industrial and services companies including IBM, Philips, Tim and Vodafone.
She was a Research Assistant at the Kellogg School of Management at Northwestern University, where she returned as a Visiting Professor, a Research Fellow at the Management Department of St. Gallen University, and Visiting Professor at WU, Wirtschaftsuniversität Wien (Vienna University of Economics and Business).
She has won a number of academic prizes, including the Prize for Research Excellence awarded by the Università Bocconi (2014) and the "Innovation Excellence - 2011 Award" - Bespoke Management Training for Companies Division (2012).
Her areas of scientific and research interest are wide-ranging, spanning web marketing and electronic commerce, the impact of digital technologies on innovation processes, social media marketing, customer loyalty, strategic management and communication & marketing management. She has published numerous books and articles in Italy and abroad in journals such as MIT Sloan Management Review, California Management Review, Journal of Marketing, Journal of Interactive Marketing, Strategic Organization, Journal of Business Venturing.
She is currently an Independent Director of Tod’s S.p.A. (a company listed on Borsa Italiana S.p.A.).